blog 05

  Based on our weekly reading for week11-12 we learned about swatches in InDesign. While creating swatches for this particular image, there are things that I learned and things I struggled with .

Finding Inspiration for my image 

Initially it was kind of hard for me to find an inspiring photograph that I wanted to use to create my swatches. I was in the library one day just looking around and I struggled trying to find a meaningful image to use. I found a shelf with movies. So I thought, “ wow, this is something that I can use to create swatches and color schemes for certain colors that I want to pull from my photograph.” 

Colors 

When I was looking at my image, I carefully thought about the colors that I wanted to do for my brochure assignment and carefully about what each color represented in the image. So I made 3 shades of yellow which represented the dvd covers, 3 shades of brown which represented the book shelf, and 3 shades that represented the top of every dvd cover.

Creating swatches/shapes 

When it was time for me to create the swatches and shapes for my image, it took me a long time along with the help of my tutor. I really did not know where to start. Initially  I wanted to create a simple shape for my swatches. So when I clicked on the “rectangle tool” to make a square shape. I created the squares because I figured that by creating squares, they would be more aligned with each other and it would appear to be crisp and clean. However , creating the swatches was a bit challenging for me. Based on our weekly reading about swatches, I learned a lot of essential things. I learned that the swatches panel allows you to create and name color gradients, or tints and quickly apply them to your document. I also learned that swatches that you create are associated with only the current document, and to modify color schemes without having to adjust each individual object.

Overall I learned that when it comes to creating swatches, The color swatches you choose  determine the attractiveness of your brand and website on so many levels. Each color has a certain psychological effect, and will make your customers interpret your presence, products, or services in a particular manner.